IN THE BUSINESS OF SAVING LIVES
Safe Life is a global group of AED and first aid companies. We utilise a growth strategy that consists both of acquisitions and organic growth through investments into our companies. The Safe Life group employs a decentralised approach meaning that the subsidiaries operate autonomously but with continuous support from group management. By bringing further professionalism to a market characterized by deeply committed individuals and relatively small companies, Safe Life creates a win-win for its own stakeholders as well as for those whose lives could be saved.
Founded in 2019 by Swedish entrepreneurs, Safe Life traces its roots back to the Nordics but carries a truly global footprint. Safe Life’s founders had identified an opportunity to consolidate the then fragmented AED and first aid market, and this opportunity quickly went from idea to reality. The strategy was simple, complete synergistic acquisitions, share best-practices within the group and in extension work towards saving as many lives as possible. This initial strategy remains in place to this day.
After a successful expansion within Sweden and the Nordics, Safe Life considers its concept proven. The group is now quickly expanding globally, acquiring companies in Europe and North America, and turning itself into a global force to be reckoned with within the business of saving lives. We will work tirelessly to become global leaders within our field.
Welcome to Safe Life.
Number of sold AEDs per year
Number of employees
Active customers
“Saving lives is at the heart of our business“– Jimmy Eriksson Founder & CEO
We constantly screen the market for new opportunities, but our main priority is to embody our endless ownership philosophy where we aim to be a great owner of our existing companies. We do not view each company that joins our group as just an investment but also as a partnership where we work together to empower each entrepreneur to spur further growth.
This partnership is defined by our decentralized self-governed concept,
where each entrepreneur remains as the natural leader for their respective companies.
We define Safe Life as a global network of AED and first aid companies with a shared goal and vision: to set the pace on a global level within the first aid industry. We capitalize on the fact that we are stronger together than individually and we leverage this to not only achieve high growth for all group companies, but also to save lives.
With a Nordic heart and a global soul
Jimmy Eriksson
Group CEO, Member of the Board, Co-Founder and Head of M&A
Alexander Albedj
Member of the Board, Co-Founder and Head of M&A
Louise Janhans
M&A Manager
Edward Persson
Intergration Manager
“Safe Life was founded on the notion that we are stronger together. Higher value contracts, higher margins and a joint education system are some of the benefits we reap as a group.”
– Jimmy Eriksson, CEO and Co-Founder of Safe Life
“Becoming part of the Safe Life group was a given. I continue to lead my company but now with more opportunities than ever. I do not regret it a second.”
– Björn Jadeland, CEO of Safe Life subsidiary ViaMedici
“We always strive to contribute to society and Safe Life is a brilliant example of this. Not only are we able to create shareholder value but we actually save countless lives in the process.”
– Alexander Albedj, Co-Founder of Safe Life
“It is incredibly exciting to be working within a group undergoing such high growth as Safe Life. I cannot begin to imagine where we will be in a year or two.”
– Louise Janhans, CFO at Safe Life
“We are deeply impressed by the management of Safe Life. Time and time again are they proving that they are capable of consolidating the AED and first aid market on an increasingly global scale.”
